Push vs. Pull

Ok, 2 forms of marketing.

push - Buy lists and use traditional call, snailmail, email.

pull - Invest in SEO, SEM, SMM marketing.

I am at a crossroads here, push is tried and tested. But it really seems to me that pull generates more qualified leads.

So what do you think the percentages of the monthly advertising budget should be 50/50?

Let me know.

Steve Whitcomb
President
EnC IT
www.EnC-IT.com

Does outsourcing IT save money?

Consider this, hiring an IT professional costs around $60000 once you include benefits and payroll overhead. With outsourcing to a Managed Services Provider, you can save thousands. In addition the MSP is never sick, works 24/7 and brings the hardware with them. Think about it?

Steve Whitcomb
President
EnC
www.EnC-IT.com